"Erich" joins BUWOG on an apartment search

7/16/19
  • Summer campaign "Erich's looking for a place" raises awareness of the wide range of BUWOG housing
  • Prize draw and influencer cooperation to expand reach
  • Kickoff for BUWOG's social media campaign

Beginning Tuesday, 16 July 2019, Erich the swan will join BUWOG on a search for an apartment. Using a storytelling approach, young Erich flies the nest to explore a broad range of BUWOG projects and on Instagram (@erich_sucht) and in his online diary (erichsucht.at) features the residential real estate sector's leading full-service provider's wide range of development projects.

In addition to Erich's social media presence, advertisements in the print and online sectors provide context to his plans. "Refreshment breaks" associated with a prize draw are also scheduled: Erich will stop at a total of six as yet undisclosed places in Vienna, where he will distribute ice cream free of charge and be available for photos. Those who publicly post a photo of themselves and Erich on Instagram during one of the refreshment stops with hashtag #erichsucht have the chance to win one of five BUWOG summer packages. The main prize is a "real" (floating) Erich and diverse summer goodies. The five winners will be notified via Instagram at the end of Erich's search. Erich will also be supported by influencer Mirela Hrnic (@coralandmauve), who will be present at individual refreshment stops and will also feature Erich on her channel.

Happy ending for apartment seekers

"We think ushering in BUWOG's social media presence with an entertaining summer campaign is a good approach for reaching a wide audience and calling attention to the diversity of our range of offers", Ingrid Fitzek-Unterberger, head of Marketing & Communication at BUWOG, explains. "With Erich, we aim to show that BUWOG develops interesting projects for a wide variety of needs and demands in various locations in Vienna: families, singles and the like can live happily in our rental apartments and condominiums – from the centre to the outskirts of the city, in urban and quiet locations, close to water or shopping facilities such as Mariahilfer Strasse", Peter Friedrich Berchtold, sales manager at BUWOG Group GmbH adds.

A happy ending for Erich's apartment search is, of course, inevitable. He is likely find his dream apartment on 9 August and celebrate together with his new neighbours – where, however, has yet to be revealed.

 

About BUWOG Group GmbH

BUWOG Group Gmbh is the leading full-service provider in the Austrian residential property market and now looks back on 68 years of expertise. Its property portfolio encompasses approximately 21,300 units and is located in Austria. The development pipeline in Vienna includes approximately 5,000 units. In addition to Asset Management, the entire value chain of the residential sector is covered by Property Sales and Property Development. BUWOG Group GmbH is a subsidiary of Vonovia SE, Europe's leading residential company, whose headquarters are in Bochum (Germany).

Credit: BUWOG

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